3 Keys to Web Business Success
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3 Keys to Web Business Success

Thousands of individuals worldwide start online businesses daily due to the numerous benefits such as the ability to work from the comfort of one's home, the ability to set one's own working hours and the ability to choose the type of projects one wishes to work on to generate income. However, the current state of the global economy characterized by an ever expanding global market makes it harder for a web business entrepreneur to succeed and requires that they utilize all means necessary to ensure that the business is a success.

Thousands of individuals worldwide start online businesses daily due to the numerous benefits such as the ability to work from the comfort of one's home, the ability to set one's own working hours and the ability to choose the type of projects one wishes to work on to generate income. However, the current state of the global economy characterized by an ever expanding global market makes it harder for a web business entrepreneur to succeed and requires that they utilize all means necessary to ensure that the business is a success. It is worth noting that the internet, which is the main arena for all online business transactions, can work as either a curse or a blessing. As a blessing, it is a fantastic competition leveler which enables all online as well as storefront businesses can compete against each other whereas as a curse, it creates a great challenge for the online business entrepreneur in terms of getting their website to stand out among billions of other websites advertising similar services or products and trying to get the same kind of attention.

Common and well renowned to all business owners, especially those running online businesses, is the fact that a company website should be the area of focus rather than profit or loss statements as this is the key source of all business transactions. It is the arena where potential clients will acquire valuable information concerning the business which in turn increases the trust and engagement that consumers worldwide desire.

Keys to Web Business Success

Avoid focusing on the risk of failure or on the business profits

Building a successful online business should be considered an exercise in personal development as it tests one's intelligence, focus, communication skills and self-discipline. There is a large gap between the creation of a great online business idea and an idea that gets implemented under real world conditions successfully. Creating a business idea is an easy task, but the real test is successfully implementing it.

A common personal trait shared by all failed web business entrepreneurs is the intense focus they paid to the risk of failure which in turn keeps them under unnecessary pressure of conducting their daily business activities. They were so focused on the risk of failure that all their attention is placed on the business deliverables and forget that they should focus on acquiring more clients who can be leveraged for significant growth in the future. The natural outcome of business is money and profits. However, profits cannot be made if a strong strategy clearly outlining the goals and objectives of an online entrepreneur are not followed. Focusing on revenue can push an online entrepreneur into indulging in implementing affiliate income business thoughts, multilevel selling or adding "stack them high" and "sell them cheap" type services and products to increase business profitability and may lead to losses rather than profits. A great example of a great online business idea that was crippled, and failed, by a focus on money and profits is www.webvan.com where company directors built a business infrastructure that exceeded the amount they made in profits.

Ensure that the website design is well organized and simple

A common misconception carried by most individuals who wish to start successful online businesses is that the best way to create a good clientele base is by making their website stand out through the implementation of flash animations, large graphics and background sound. Although these features do work to make one's website stand out from the rest, business oriented websites require that the structure is simple in order to ensure that the website visitors can easily locate what they are searching for. All the "cool" effects that may make one's website stand out may actually deter some visitor's form properly perusing through the site contents. For example, when a potential client visits the a website that has background sound from the workplace, he/she may leave the page as a result of the distraction the sounds may pose in that particular environment. Not only should the website structure and design be simple, but the text used for the site content should also be easy to read, preferably dark text on a light background.

Additionally, statistics indicate that numerous online business owners tend to neglect to provide contact information. Contact information is vital as it is the key to converting a simple consumer visit into a potential sale. It is recommended that business contact information highlighting the businesses preferred method of communicating with potential clients be prominently displayed on every single web page.

Online business entrepreneurs can greatly benefit from taking the time to create or update the contact information on Google places as well as other review sites and business listings as it raises business credibility and ensures that potential clients always get the correct contact information. Apple's website, www.apple.com, is a great example of an easy to navigate and read website.

Build website traffic

One of the key factors that is imperative for web business success is website traffic. Without sufficient traffic, it is highly unlikely that one will be able to generate enough income to further propagate the business activities, thus leading to business failure. The best way to increase traffic to one's website is through search engine optimization of the site content. However, it is important to note that the site content should not be over optimized as it can inadvertently cause the website to be banned or demoted from search engine results as this kind of optimization efforts are automatically viewed as spam. These are not the only consequences of website over optimization as it further makes the website content less readable and likeable to potential consumers visiting the site and may discourage them from reading through the content. Amazon's website is one of the best examples of a properly search engine optimized website.

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