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Based on your finding in the internal and external analysis, do you think AirAsia can sustain its success? Support your answer with justifications.
Published by Abigail Zhu 89 months ago in Business Strategy & Competition | +0 votes | 0 comments
To initiate a successful marketing campaign, several aspects have to be kept in mind. This article discusses how to make the right marketing mix.
Published by BlaBla 89 months ago in Business Strategy & Competition | +4 votes | 0 comments
Combining strategies is always a good choice. In this article some tips are given, as well as some points to look out for.
Published by BlaBla 89 months ago in Business Strategy & Competition | +2 votes | 0 comments
One way to market a company is by keeping the price low. In this article four strategies are discussed to do exactly that.
Published by BlaBla 89 months ago in Business Strategy & Competition | +4 votes | 1 comments
AirAsia has adopted cost leadership as its business level strategy. Mentions the strategic actions adopted by AirAsia in implementing its business level strategy and explains how these strategic actions support AirAsiaÂ’s cost leadership strategy.
Published by Abigail Zhu 89 months ago in Business Strategy & Competition | +2 votes | 1 comments
The service sector often has to deal with insecure clients. Here's why.
Published by BlaBla 89 months ago in Business Strategy & Competition | +2 votes | 0 comments
Do something yourself or have someone else do it? To guide you in your choice, this article provides three types of motives which might lead you to the best answer.
Published by BlaBla 89 months ago in Business Strategy & Competition | +4 votes | 0 comments
The nature of services creates som marketing challenges. These are listed here, and an idea to solve these is presented.
Published by BlaBla 89 months ago in Business Strategy & Competition | +2 votes | 0 comments
Two approaches for determining a strategic policy are discussed here. One focuses on the position of the company, the other on the resources available.
Published by BlaBla 90 months ago in Business Strategy & Competition | +4 votes | 0 comments
Businesses can deteriorate and not be noticed until too late. Customers will notice sooner and will leave - don't let that happen.
Published by Roland Millward 93 months ago in Business Strategy & Competition | +11 votes | 1 comments
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