Multiply Ends Social Network Feature: Did It Make the Right Decision?
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Multiply Ends Social Network Feature: Did It Make the Right Decision?

Multiply's decision to give up on its social network feature may also have one important disadvantage. The social network scene is expanding and ever increasing. It could have maintained this feature and continue to use it to complement its Marketplace dominance in Southeast Asia. It can expand and enhance its Marketplace while creating tools to regain its social network popularity like it used to.

The Debate: Is Multiply Right In its Decision or Not?

I created my first blog with Multiply in 2008. When I created my account, I only added those I personally know and whom I had a direct relationship with. And that's what I wanted. I wanted an online space I can share with my real friends and not with people I just met online whose connection to me was solely virtual.

Just like most people since it was launched in 2004, Multiply became an online diary where I would share the things that frustrated me or delighted me. With Multiply, one didn't have to worry about writing passionately based on one’s opinion because it will only be accessed by people you choose to.

That's what I liked about Multiply then, it was an intimate social network site where I was able to choose and limit who can access my little webspace. It is the same reason, I believe, why it's still the 2nd largest social network site in Southeast Asia despite the popularity of other social networks like Facebook and Twitter. This feature is also one of the many features of Multiply why it's still at par with other social network sites when it comes to user privacy.

I maintained that Multiply blog for 4 years and became less active after creating other blogs in Wordpress and Blogger. While these other two blog platforms had more customization features compared to Multiply's minimalist features, its ability to accommodate uploads in high-resolutions without serious loading problems was still better.

Today, I received an email from the Philippines Country Manager, Jack Madrid and the email content saddened me. Yes, the news have reached the mainstream media as early as August. Many things have been written about it but when I received the email, it was still different. It was more real. Multiply is finally saying goodbye to blogging, to social networking. The email content was worded with strong finality.

The email said it all clearly. Multiply is concentrating in its eCommerce venture - the Multiply Marketplace - and will no longer support its social network and blogging features. It's giving barely 3 months to its users to transfer their blog's content to other blogging platform. The message contains instructions in exporting Multiply blogs to Blogger. It is also advising its users to wait for other exporting options since it is working on creating tools to enable exports to Wordpress and Tumblr. As to how soon will it be able to add other options, the email did not specify.

According to the email, Multiply will give its social network users until December 1, 2012 to export its contents. After that, all contents will be deleted from its system.

If you are not interested in exporting your Multiply content in any blogging platform as of date, you have an option to download your content to your computer.

Multiply's decision to purely concentrate on its eCommerce venture, which is really its strength, is a strategic business decision. I have to say that its Multiply Marketplace features are still rudimentary compare to other options provided by eCommerce sites. And it is possible that it's closing its doors to social network feature because it's directed into expanding features and enhancing customizations for its tens of thousands of merchants so it can grow more and not just become Southeast Asia's largest eCommerce site but conquer a wider market. It is possibly targeting the whole Asian market. And, I think that it has great chances of realizing this since its big bosses are marketing and tech experts who know the Asian market so well.

However, this Multiply's decision to give up on its social network feature may also have one important disadvantage. The social network scene is expanding and ever increasing. It could have maintained this feature and continue to use it to complement its Marketplace dominance in Southeast Asia. It can expand and enhance its Marketplace while creating tools to regain its social network popularity like it used to.

Consumer sites and other businesses realize the importance of social networks in marketing thus, the coined word "social network marketing". Many websites integrate their features with easy social network sharing and create social network accounts to market their products and offers.

However, Multiply chose to do away with a social network tool that it has started with in the first place. Whether this move is really good for business or not, we will see it in the coming months. And while there are still no concrete results to claim if this decision by Multiply would do them good or not, it’s still an open debate.

Is Multiply right in giving up its social network feature or did it just commit a big mistake?

How to Download/Export Your Multiply Blog Content

  1. Log in to your Multiply account. Visit your Multiply page.
  2. Click one of the options available on your Multiply page. This is located in your page headshot.
  3. Select Download Media to download all media files (music, photos, videos, etc) to your computer.
  4. Choose the files you would like to download
  5. Export to Blogger: to transfer your blogs to your Blogger page
  6. You will receive an email with your Multiply-associated email with the link to download all your Multiply files along with instructions on how to import them to Blogger
  7. .Follow the instructions given.

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